There’s always something new arriving at The Cheshire Horse, but lately, we’ve welcomed an especially exciting mix of brands and products to our shelves. From beautifully designed European tack and rider apparel to innovative safety gear, natural grooming products, and the latest in equine wellness, these additions have one thing in common: they’re products we think horse people will genuinely appreciate.
Whether you’re looking for an upgrade for your horse, something new for yourself, or a better way to support your horse’s everyday health and care, here are a few of the newest names and products to discover at The Cheshire Horse.
Schockemöhle Sports
We’re excited to welcome Schockemöhle Sports, a German equestrian brand known for combining performance, functionality, and sophisticated European style.
The Schockemöhle name has deep roots in equestrian sport. Founded in 2005, Schockemöhle Sports develops equipment for both horse and rider and works with riders across the major equestrian disciplines to help shape its products. The result is a collection that manages to look polished while still being designed for real life in the saddle and around the barn.
For riders, expect thoughtfully designed apparel that balances a modern look with comfort and practicality. For horses, Schockemöhle offers everything from bridles and saddle pads to boots, halters, and other tack and accessories.
It’s a great fit for riders who appreciate classic equestrian style but still want technical features and contemporary details.
Why we’re excited: Schockemöhle brings something a little different to the tack room—sleek German styling, innovative details, and equipment made with serious riders in mind.
LeMieux
LeMieux probably needs little introduction for many of our customers. The brand has become a barn favorite for its combination of quality, functionality, and, of course, incredible color collections. And there’s plenty new to get excited about.
LeMieux continues to expand far beyond the saddle pads that first made many riders fall in love with the brand. Today, its collection includes horse boots, blankets, bridles, girths, halters, grooming supplies, rider apparel, footwear, accessories, and much more.
For Fall/Winter 2026, LeMieux has introduced another gorgeous seasonal palette, including shades such as Blackberry, Russet, Gooseberry, Aloe, Spiced Earth, Pear, and Wild Rose. The colors appear across horse wear and rider apparel, making it dangerously easy to coordinate an entire barn wardrobe.
LeMieux has also continued branching into new areas, including riding helmets, while expanding its technical horsewear and rider collections.
Whether you’re a dedicated member of the “matchy-matchy” club or simply looking for a really nice saddle pad, pair of boots, blanket, or piece of riding apparel, there’s always something new to find from LeMieux.
Why we’re excited: LeMieux makes practical horse gear feel fun. The colors may get your attention first, but thoughtful design and functionality are what keep riders coming back.
The Infused Equestrian
If you’re particular about what you put on your horse’s skin and coat, The Infused Equestrian is a brand worth discovering.
The company specializes in small-batch, essential oil-infused grooming and wellness products designed for horses and equestrians. Its current horse-care collection includes products for coats, manes and tails, tack and grooming routines, along with some especially clever products for riders, like Noggin, a freshening spray designed for helmets and other gear.
The brand emphasizes non-toxic formulas and states that its products are formulated in alignment with USEF and FEI banned-substance standards—an important consideration for competitive riders.
We especially like that The Infused Equestrian feels equally at home in a show barn or in an everyday grooming kit. You don’t need to be headed into the show ring to appreciate a clean horse, a soft mane and tail, or products that make grooming a little more enjoyable.
Why we’re excited: These are the kinds of grooming products that make you want to clean out your old grooming tote and start fresh.
Evoke
Rider safety is one area where innovation really matters, which is why we’re excited to carry products from evoke®.
The British brand officially launched in the U.S. in 2026 and became the Official Helmet of US Equestrian and an official partner of US Equestrian Safety Awareness Week. Evoke’s helmet range has been developed with an emphasis on both rider protection and modern design.
Among the products we’re especially excited about is the evoke Callisto Helmet, which meets multiple international safety standards, including ASTM F1163-23, PAS 015:2011, and EN 1384:2023. Evoke also offers the HEX6 Body Protector, expanding the brand’s focus beyond helmets to additional rider protection.
For us, adding new safety brands isn’t just about putting something new on the shelf. Different riders have different head shapes, preferences, disciplines, and budgets, so having more quality options makes it easier to find protection that riders are actually comfortable wearing. And when it comes to helmets and body protectors, proper fit matters just as much as choosing the right product. Our team can help you explore your options and find the right fit.
Why we’re excited: More high-quality safety choices mean more opportunities for riders to find protective gear that fits well, feels comfortable, and works for their riding style.
Magzalea Farm & Sanctuary
Some new products are especially meaningful because of the story behind them.
Located in Fitzwilliam, New Hampshire, Magzalea Farm & Sanctuary provides long-term care for animals with special needs, including handicapped, orphaned, elderly, and medically complex animals. The sanctuary began as a family-operated farm in 2002 and later became a 501(c)(3) nonprofit organization.
Magzalea also creates natural, homemade products to help raise funds for the animals in its care, and you can now find select Magzalea products at The Cheshire Horse.
Among them is Citronella Plus Natural Roll-On Bug Repellent, a convenient citronella-based roll-on that’s easy to tuck into a pocket or grooming bag.
We also carry The Best Massage Oil, a slow heat-infused jojoba oil made with ingredients including arnica, calendula, rosemary, rose hips, and lavender. It’s designed to absorb without leaving behind an overly greasy feel.
For us, this is more than another new product line. Magzalea is part of our broader local community, and we love being able to introduce our customers to products that help support the work of a nearby animal sanctuary.
Why we’re excited: You can discover a locally made product while supporting an organization caring for animals that need a place to call home.
Cosequin ASU Balance
Cosequin has been a familiar name in equine joint care for years, but Cosequin ASU Balance takes a broader approach to daily support.
Developed by Nutramax Laboratories Veterinary Sciences, Cosequin ASU Balance is formulated to support joint, digestive, and immune health in horses.
For joint support, the formula includes familiar Cosequin ingredients such as glucosamine, chondroitin sulfate, avocado/soybean unsaponifiables (ASU), and hyaluronic acid, along with Boswellia and alpha-lipoic acid.
What makes ASU Balance particularly interesting is the addition of a proprietary blend containing postbiotic yeast fermentate and beta glucan. According to Nutramax, these ingredients were incorporated to provide additional digestive and immune support alongside the product’s joint-health benefits.
That combination can be especially appealing to owners looking to simplify a supplement program rather than reaching for a separate product for every area of support.
As with any supplement, your horse’s individual needs should come first. If you have questions about adding a new supplement (particularly if your horse has an existing health condition) talk with your veterinarian.
Why we’re excited: Cosequin ASU Balance expands on a well-known joint-support formula with ingredients intended to support several important systems at once.
Come See What’s New
One of our favorite parts of what we do is finding products that make life with horses a little better, whether that means safer rides, better-fitting tack, a healthier grooming routine, a new favorite saddle pad, or simply something that makes barn chores more enjoyable.
These are just a few of the brands and products that have recently caught our attention, and there’s always more arriving.
Stop by to explore our newest arrivals, ask questions, and let our knowledgeable staff help you find the right products for you and your animals. And keep checking back, because around here, there’s almost always something new coming through the door.
Jennifer Keating is an equestrian and the e-commerce copywriter for The Cheshire Horse. She’s been competing on the hunter/jumper and Arabian circuits for years and has earned nearly 20 national championship titles along the way. She’s still actively showing while also writing about the products and gear she knows from real experience in the barn and the ring.